Our mission is to fuel the economic resilience and vibrancy of low income communities. By spending considerable time with our customer segment, we develop a deep understanding of their aspirations, priorities, cash flows and challenges. Combined with uncompromising analysis, we translate this into concrete investment insights that are the basis of our investing in “deep in the weeds”, solution oriented entrepreneurs. We call this human centered capital.

Businesses that can profitably scale and make a lasting impact on low income communities, can seem impossible. Yet, we are obsessed with finding, and fun ding, entrepreneurs who have the ambition to build exactly that type of high-momentum business – an e.M business that can fuel the economic resilience and vibrancy of low income communities.