Arifu is a digital content and interactive learning platform which is personalised and free for its learners. Arifu’s chatbot is omnichannel and allows both smart and feature phone users to learn via SMS, WhatsApp, and Facebook Messenger. Our vision is to provide easy access to information and opportunity within everyone’s reach. Our purpose is to place opportunity and information within the reach of everyone. Our chatbot is FREE to our learners and available via any mobile chat application including SMS, Facebook Messenger and Whatsapp.